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About Us

Wild Rock Outfitters

Wild Rock Outfitters prides itself on being the destination for your outdoor pursuits. For over 25 years the Wild Rock crew have been busting their butts trying to be the best little privately owned store for the outdoor enthusiast and athlete. With a strong commitment to our community, we love nothing more than helping you get off the couch and into the playground of the great outdoors. Wild Rock continues to be dedicated to helping you Go Out and Play!

What Makes Us Different?

There are many ways to spend your hard earned money these days. Since you’re reading this, there is a good chance you enjoy the outdoors and need some gear to get out there. Why visit Wild Rock? We have great product, fantastic brands, and a really nice looking store. The difference maker is the incredible staff we have here in our store. With a deep base of knowledge and years of experience, we are here to help guide you to find the best products to suit your needs and your budget. Price conscious? Check out Our Price Guarantee for some peace of mind.

 Helping you Go Out and Play for over 25 years - its what we do best!

Quality & Value

The cycling in Peterborough and the Kawarthas is unique.  Wild Rock strives to select the most relevant products from the best brands available ensuring that our selection is truly tailored to our local market.

Yes, We Price Match

At Wild Rock we constantly strive to offer competitive prices. If you find an item available for sale at a lower advertised price by our competitors, either prior to purchase or within 14 days of your purchase, we will gladly match that price. 

Friendly Staff

Here at Wild Rock Outfitters, we work hard to bring you the best outdoor products, expert advice, and connection to the local outdoor community. We couldn’t do that without the expertise of our team. Each member of the Wild Rock crew is an expert in their chosen pursuit - so you know you’ll find honest, tested and relevant information whether you’re in to cycling, skiing, camping or hiking. 

Where Did We Come From?

We have been at this for over 25 years now! How great is that! Want to know a little more about where we came from? How it all began? Why we chose Peterborough? Wild Rock is a locally owned, one store shop, with a strong tie to our community. Take a look at our story below - which we created with the help of friends when we celebrated 20 years in business.

Browse Our Bike Selection

Find your dream bike today. Fill out our Bike Finder so we can help ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.