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We're happy to bring in special items that we don't stock, but in these uncertain times, they may take 2-5 weeks to arrive. Thank you for shopping with Wild Rock!

Smith Optics Attack
$290.00
The next generation in Smith performance eyewear has arrived. The Attack is faster in every detail. Experience the sound of speed with Smith MAG interchangeable technology; the lens change innovation that enables fast ChromaPop lens swapping for varying light conditions. Two ChromaPop lenses are included, and have been crafted with a lowered-brow design for increased ventilation. The Attack also features Smith's two-position nose piece that's engineered to give you a perfect fit and all day comfort. Megol temples ensure that your glasses are secure at your fastest velocity. - Extra ChromaPop Contrast Rose lens included
Smith Optics Attack MAG MTB
$290.00
The whoosh of your buddy passing you through the rock garden is basically just an invitation to chase. You'll be happy to oblige in these Smith Attack MTB sunglasses. The maximum-coverage lenses use ChromaPop™ technology to provide amplified detail and enhanced color, so you can stay focused on the trail ahead. The no-slip temples and two-position nose pad keep them in place over every baby head and wet root. When you finally catch up and cruise back to the shuttle, quickly swap between the included bright-light and low-light lenses using Smith's MAG™ lens interchange system. Product Details Vision - ChromaPop™ lenses enhance contrast and natural color to make the details pop - Smudge and moisture resistant coating for easy cleaning and clear optics - Larger, maximum-coverage lens features ventilation channel for fog-free vision - 100% UV protection Fit / Integration - Medium fit, large coverage - 7x4 toric lens curvature - Two-position adjustable nose pads Frame - Lightweight, flexible and durable TR90 frame - Smith MAG™ lets you change lenses quickly - AutoLock hinges hold frames open for easy one-hand on and off What's Included - Bonus ChromaPop Low Light Amber lens - Microfiber bag with spare lens sleeve - MAG performance case
Smith Optics Reverb
$230.00
How did cyclists in the '80s even see around those big, bulky frames? We've come a long way since the days of leather chamois and crumbly energy bars. The Smith Reverb performance sunglasses have a modern, 27-gram shield for a panoramic view without the weight of bigger glasses. The PivLock™ design lets you easily swap between two interchangeable ChromaPop™ lenses. No-slip nose and temple pads keep your glasses right where you need them around every blind corner and up every brutal climb. Product Details Vision - ChromaPop™ lenses enhance contrast and natural color to make the details pop - Smudge and moisture resistant coating for easy cleaning and clear optics - 100% UV protection Fit / Integration - Medium fit, medium coverage - 7x4 toric lens curvature - Megol temple and nose pads provide nonslip grip so glasses stay put - Two-position adjustable nose pads - AutoLock hinges hold frames open for easy one-hand on and off - Compatible with our optical docking system (ODS4) prescription lens insert Frame - Lightweight, flexible and durable TR90 frame - PivLock™ interchangeable lens system makes lens changes easy What's Included - Bonus ChromaPop™ Contrast Rose lens - Performance hard case - Microfiber bag
Smith Optics Ruckus
$200.00
After a long day on the bike, you should be thinking about cracking open a cold one with your buds, not sore spots behind your ears. Ready for the trail, road, or CX course, our Smith Ruckus sunglasses are made for all-day comfort with thin, no-slip temples that are designed to work with your helmet. The raised-brow design with two interchangeable ChromaPop™ lenses gives you great peripheral vision in the riding position and adds enhanced color and detail to your view. When the afternoon sun starts to dip, easily swap lenses using our PivLock™ technology and get ready to enjoy the sunset from the saddle. Product Details Vision - Carbonic lenses offer impact resistance and clear optics - Ignitor lenses for low-light situations - 100% UV protection Fit / Integration - Medium-large fit, large coverage - Megol temple and nose pads provide non-slip grip so glasses stay put - Compatible with our optical docking system (ODS4) prescription lens insert Frame - Lightweight, flexible and durable TR90 frame - AutoLock hinges hold frames open for easy one-hand on and off What's Included - Bonus ChromaPop™ Contrast Rose lens - Performance hard case - Microfiber bag
Smith Optics Shift MAG
$300.00
Geared for speed. The Shift MAG™ gives cyclists and runners every performance advantage possible, from the superlight frame down to the nose piece. The coolest feature is no doubt the interchangeable lens technology. Snap the magnet on the side for quick, fingerprint-free lens changes. These Smith sunglasses come with one clear lens as well a color-enhancing ChromaPop™ lens. Flatter than most performance eyewear, the 5-base frames stay put with a two-position nose piece and no-slip temples. They give you a secure feel when you're going your fastest. Product Details Vision - ChromaPop™ lenses enhance contrast and natural color to make the details pop Fit / Integration - Medium fit, large coverage - 5-base lens curvature for slight wrap fit - Megol temples provide non-slip grip so glasses stay put - Two-click position adjustable fit Megol nose pads Frame - Smith MAG™ lets you change lenses quickly - High impact resistant TR90 nylon frame What's Included - Bonus Clear lens - Performance hard case - Microfiber bag
Ryders Eyewear Anzana
$39.99 $49.99 20% Off
An evolution of the best-selling Coco frame, the Anzana combines a high-wrap toric lens to maximize your straight-on and peripheral vision with a fashion-oriented design that will take you from your most intense athletic endeavors to your best beach days. Impact resistant and optically correct, these lenses provide 100% protection from UVA, UVB and UVC rays as well as harmful, high-energy light to 400nm. As if that’s not enough, they also have premium hydrophobic and scratch-resistant coatings. This is the standard from which we build all of our more technical lenses, so every Ryders lens has the same technology at its core and the highest standard of quality. Lens Technology - UV400 - Hydrophobic - Impact Resistant - Optically Correct - Scratch-Resistant Coating Frame Technology - Grilamid TR90 - Hydrophilic Nose Pads - Ultra Durable/Flexible Frame Specs and Measurements - Fit: Medium - Weight: 40g - Base Curve: 11C
Ryders Eyewear Bourbon Polarized
$76.49 $89.99 15% Off
Technical features fused with a classic, casual shape make the Bourbon ideal for adventures from beer festivals to downhill races. Eliminate glare and ambient haze, drastically enhancing definition and allowing you to see through reflections. Our Polarized lenses are injected, not laminated, eliminating the need for adhesives and other imperfections that would otherwise affect clarity. Each lens has a hydrophobic and scratch-resistant finish along with our premium Anti-Reflective coating on the back. Like all of our lenses, our Polarized lenses are impact resistant and optically correct with 100% UVA, UVB, UVC protection. Lens Technology - UV 400 - Hydrophobic - Impact Resistant - Optically Correct - Scratch-Resistant Coating Frame Technology - Adjustable Nose Pads + Temple Tips - Grilamid TR90 - Hydrophilic Nose Pads + Temple Tips Specs and Measurements - Fit: Medium - Large - Base Curve: 6C
Ryders Eyewear Catja
$47.99 $59.99 20% Off
Designed specifically for women, the Catja is a cat-eyed shield with a front-mounted lens that's designed to bridge the gap between fashion-forward casual glasses and performance eyewear. It is also likely to be our most mispronounced model.
Ryders Eyewear Chops
$32.49 $49.99 35% Off
The squared off lenses and wide temples of the Chops aren’t just for style—they help to block peripheral light. Don’t be deceived by its size; despite its chunkiness, the Chops only weighs in at 30g.
Ryders Eyewear Corsair
$47.99 - $84.99 $59.99 - $99.99 Up to 20% Off
Your whole life, you’ve wanted an aviator that fits your small face without making you look like some sort of large-eyed insect. So we made one that comes with adjustable nose pads and extra-durable spring hinges.
Ryders Eyewear Howler
$50.99 $59.99 15% Off
The Howler is a classic sport wrap with performance upgrades. The wide temples block peripheral light, the lenses wrap perfectly for an optimal field of vision, and the hydrophilic components improve stability, keeping the glasses in place when things get hairy.
Ryders Eyewear Main antiFOG
$84.99 $99.99 15% Off
Oversized shields - they seem great until you realize that the optics suck because they're not optically correct. You know which glasses we're talking about. The Main is cut from the largest optically correct lenses available to ensure our legendary visual experience isn't compromised and neither is your style. Finally, bike eyewear you can leave on your face. Whether you’re grinding through a tight, twisty climb or simply stopped at an intersection, fogged lenses are an inevitability for many of us when wearing sports eyewear. The Ryders antiFOG lens is the ultimate solution to this all-too-common problem. Lens Technology - UV400 - Impact Resistant - Optically Correct - Scratch-Resistant Coating - Antifog Frame Technology - Grilamid TR90 - Hydrophilic Nose Pads + Temple Tips - Ultra Durable/Flexible Frame Specs and Measurements - Fit: Large - Base Curve: 7C
Ryders Eyewear Nimby
$42.49 $49.99 15% Off
The Nimby features a lightweight, rimless design with a shield lens for an unobstructed field of vision. Designed to meet the demands of cyclists, the angle of the lenses and the resulting airflow can be customized by adjusting the nose pads.
Ryders Eyewear Seventh Standard
$67.99 $79.99 15% Off
The most stylish, sport semi-rim out there, the Seventh has a flat top to give it a more casual appearance than its more aggressive-looking peers. And it does this without sacrificing the performance benefits that make semi rims so popular for athletic endeavours. In fact, the Seventh performs better than many frames out there because of its fully-adjustable, hydrophilic nose pads and temple tips that allow you to custom fit the frame to suit your face, your helmet and the desired amount of airflow behind the lens. Impact resistant and optically correct, these lenses provide 100% protection from UVA, UVB and UVC rays as well as harmful, high energy light to 400nm. As if that’s not enough, they also have premium hydrophobic and scratch-resistant coatings. This is the standard from which we build all of our more technical lenses, so every Ryders lens has the same technology at its core and the highest standard of quality. Lens Technology - UV400 - Hydrophobic - Impact Resistant - Optically Correct - Scratch-Resistant Coating Frame Technology - Grilamid TR90 - Hydrophilic Nose Pads + Temple Tips - Adjustable Nose Pads + Temple Tips Specs and Measurements - Fit: Medium - Large - Weight: 30g - Base Curve: 8C
Ryders Eyewear Seventh antiFOG
$67.99 $79.99 15% Off
The most stylish, sport semi-rim out there, the Seventh has a flat top to give it a more casual appearance than its more aggressive-looking peers. And it does this without sacrificing the performance benefits that make semi rims so popular for athletic endeavours. In fact, the Seventh performs better than many frames out there because of its fully-adjustable, hydrophilic nose pads and temple tips that allow you to custom fit the frame to suit your face, your helmet and the desired amount of airflow behind the lens. Whether you’re grinding through a tight, twisty climb or simply stopped at an intersection, fogged lenses are an inevitability for many of us when wearing sports eyewear. The RYDERS antiFOG lens is the ultimate solution to this all-too-common problem. Lens Technology - UV400 - Hydrophobic - Impact Resistant - Optically Correct - Scratch-Resistant Coating - Anti-fog Frame Technology - Grilamid TR90 - Hydrophilic Nose Pads + Temple Tips - Adjustable Nose Pads + Temple Tips Specs and Measurements - Fit: Medium - Large - Weight: 30g - Base Curve: 8C
Oakley Field Jacket
$222.40 $278.00 20% Off
Whether you're trail running, wheeling down a mountain, or turning the pedals on the road, this sunglass offers the ultimate in performance for any in-the-field excursion. Field Jacket comes optimized with Advancer technology, an innovation that instantly opens airflow to combat fogging and overheating. - Advancer nosebridge positions the frame to block light while opening airflow to combat fogging and overheating - Increased FOV - Full frame design allows for Rx compatibility - Interchangeable temple lengths for improved helmet compatibility - Durability and all-day comfort of lightweight O-Matter frame material - No-slip Unobtainium nosepads: Increase grip with perspiration - Three-Point Fit: Comfort and performance that holds lenses in precise optical alignment - Frame suitable for medium to large faces - Prizm lenses enhance color, contrast, and detail for an optimized experience - HDPolarized: Minimizes glare via technology that produces a comprehensive, single-layered lens (optional) - Plutonite lens material offers top UV Protection filtering 100% of all UVA, UVB up to 400nm and some of harmful blue light - Glare reduction and tuned light transmission of Iridium lens coating - Optimal precision and impact resistance that meet or exceed ANSI Z80.3 optical and impact standards - HDO Optics for crystal clear vision and impact resistance
100% Hypercraft Sunglasses
$159.65 - $278.00
UltraLight. UltraPerformance. UltraCarbon. Featuring UltraCarbon technology, 100% frameless Hypercraft sunglass is lighter, stronger, and more dynamic than any performance shield on the market. Feel Nothing. See Everything. - Designed in California, handcrafted in Italy with French optics - Streamlined Laser Cut Rimless Shield with superior ventilation positioned with aerodynamic angles - Hydrophobic and oleophobic lens treatment repels water, dirt, and oil - Interchangeable lenses sold separately - Scratch-resistant lens coating of the highest quality - Complete full-spectrum UV protection, including UVA, UVB and UV400 wavelengths - Ultra-grip rubber nose and temple tips provide a secure fit - Ultra-lightweight of 23 grams offers ultimate performance with minimal weight - 5.5-base cylindrical shield lens for increased peripheral view and protection
100% Racetrap Sunglasses
$221.00 - $264.00
Welcome to the next evolution of the Speedtrap - featuring an even larger field of vision and an enhanced, snugger fit. - Designed in California, made in Europe - Ultra HD lenses manufactured in France from shatterproof and impact-resistant polycarbonate - Optically correct decentered 6 base spherical shield - Interchangeable lenses - 100% UV protection (UV400) - Durable, flexible and lightweight TR90 frame - Scratch-resistant lens coating of the highest quality - Hydrophobic and Oleophobic lens treatment repels water, dirt, and oil - Ultra-grip rubber nose and temple tips provide a secure fit - Comes with a hard case, microfiber cleaning bag, clear replacement lens, and extra alternative fit nose pad
100% S2 Sunglasses
$200.85 - $249.99
Inspired by Speedcraft's legendary success on cycling's biggest stages, S2 is 100% speed that has been newly refined for everyday sports performance. Our innovative technologies and signature lens have been tuned for riding at any level. S2's laser-etched edging provides the look of a full-frame in a rimless cylindrical shield, for 360-degree visibility and comfort. - Designed in California; made in Italy - High-impact resistant and lightweight polycarbonate lenses - 5.5-base cylindrical shield lens for increased peripheral view and protection - 360 degree visibility for unobstructed views and optimal field of vision - Interchangeable scratch-resistant lenses provide 100% UV protection - Lower air scoops to increase ventilation while reducing moisture on the lens - HYDROILO lens treatment repels water, dirt and oil - Durable, flexible and lightweight TR90 frame - Ultra-grip rubber nose pads and tips for a secure fit no matter how much you sweat - Comes with a hard case, microfiber cleaning bag, alternate fit nose pad and clear replacement lens
100% SPEEDCRAFT XS
$221.00 - $236.00
Packed with all the bold-iconic style of Speedcraft, the small-scale frame Speedcraft XS is designed for smaller faces, uncompromising women and young athletes that demand the same excellent line of sight and brashness of the OG. Highlights - High-impact resistant and lightweight polycarbonate lenses - 5-base cylindrical shield lens for increased peripheral view and protection - 360-degree visibility for unobstructed views and optimal field of vision - Interchangeable scratch-resistant lenses provide 100% UV protection - HYDROILO lens treatment repels water, dirt and oil - Temple arm scoops to manage moisture - Durable, flexible, and lightweight TR90 frame - Ultra-grip rubber nose pads and tips for a secure fit no matter how much you sweat
100% Speedtrap
$236.00 - $299.00
The evolution of speed. Our new expansive six base single lens shield increases peripheral vision and protection. We deliver enhanced vision and clarity by following the natural contours of your eye. Featuring cooling vents and uncompromising fit with three-way adjustable temple arms. The ultimate performance paired with aggressive futuristic styling. - Lightweight high-impact Polycarbonate; 6 base, vented spherical shield - New quick-release lens system - 100% UV protection - Grimalid TR90 frame is custom molded to increase strength - Three way adjustable temple tips providing a secure comfortable fit - Thermoplastic elastomer nose and temple pads help provide all day comfort - Lens features scratch resistant coating and HYDROILO treatment to repel oil and water - Comes with a sport case, microfiber cleaning bag, extra alternative fit nose pad and, spare clear replacement lens
Shimano Aerolite P
$159.99
AEROLITE P WIDENS THE WORLD WITH A RIMLESS PANORAMIC VIEW LENS FEATURING EXCEPTIONAL CLARITY AND SMOOTH AERO PROFILE. FRAME - Rimless frame creates an ultra-smooth aerodynamic surface. - Ultrasonic welding of frame to lens slashes weight to 23.4 g. - Radiused temples with non-slip pattern for secure fit and comfort. - Reversible nose pad features different front and back thicknesses for fit adjustment. - Strong, durable, and lightweight Grilamid TR90 frame. - Dual injection molded, non-toxic TPE temple tips. LENSES - Panoramic view 7-curve one-piece lens hugs the face's contours to maximize eye protection at high speeds. - Ultrasonic welding between frame and lens reduces distortion. - Cycling dedicated RIDESCAPE lens optimally tuned for greater contrast and clarity in every riding scene. - Colored lens edge. - Full UV 400 protection. - Hydrophobic coating increases water-repellency, keeps lenses cleaner. - Special anti-scratch treatment. - Extremely lightweight and impact resistant Polyamide (PA) lens boosts clarity. PACKAGE - Travel box. - Eyewear pouch can be used for lens cleaning. - XL nose pad included.
Shimano Equinox
$159.99
EQUINOX COMBINES THE LATEST TECHNOLOGIES AND STYLES INTO AMAZINGLY VERSATILE EYEWEAR. FRAME - Stiff half-rim frame keeps lens in right place. - Radiused temples with non-slip pattern for secure fit and comfort. - Reversible nose pad features different front and back thicknesses for fit adjustment. - Strong, durable, and lightweight Grilamid TR90 frame. - Dual injection molded, non-toxic TPE temple tips. LENSES - Full-coverage, one-piece lens for wide field of vision and protection. - Cycling dedicated RIDESCAPE lens optimally tuned for greater contrast and clarity in every riding scene. - Optional Gray Photochromic lens with wider light transmittance range is optimal for changing light conditions. - Full UV 400 protection. - Hydrophobic coating increases water-repellency, keeps lenses cleaner. - Special anti-scratch treatment. - Interchangeable lens. - Extremely lightweight and impact resistant Polyamide (PA) lens boosts clarity. PACKAGE - Travel box. - Eyewear pouch can be used for lens cleaning. - XL nose pad included.
Shimano Frame Nose Piece
$19.99
FRAME NOSE PIECE FOR ARLT1
Shimano Frame Nose Piece Sphyre
$19.99
FRAME NOSE PIECE FOR SPHR1
Shimano Pulsar
$64.99
VERSATILE ON AND OFF-ROAD SHADES WITH SPORTY STYLING HELP RIDERS AND THE WORLD AROUND THEM STAND-OUT. FRAME - Dual injection molded, non-toxic TPE, temple tips. - Lightweight, strong and durable Grilamid TR-91 material. - CNC molding for ultimate precision, symmetry, and quality. - Grippy rubber temple tips keep glasses in place on and off the road. LENSES - RIDESCAPE HC high contrast lenses block harsh glares to boost definition and details for enjoyable daily riding. - Full UV400 protection. - Hydrophobic coating increases water-repellency, keeps lenses cleaner. - Special anti-scratch treatment. - Extremely lightweight and impact resistant Polyamide (PA) lens boosts clarity. PACKAGE - Eyewear pouch can be used for lens cleaning.
Shimano S-Phyre R
$214.99 - $219.99
S-PHYRE R REFINES RACE DESIGN WITH A LIGHTWEIGHT RIMLESS FRAME AND WIDE ONE-PIECE LENS THAT BOOSTS VISIBILITY AND WIND PROTECTION. FRAME - Lightweight rimless frame designed for extraordinary comfort. - Radiused temples with non-slip pattern for secure fit and comfort. - Reversible nose pad features different front and back thicknesses for fit adjustment. - Strong, durable, and lightweight Grilamid TR90 frame. - Soft non-toxic TPE temple tips provide a secure and comfortable fit for a wide range of face sizes. LENSES - Full-coverage, one-piece lens for wide field of vision and protection. - Cycling dedicated RIDESCAPE lens optimally tuned for greater contrast and clarity in every riding scene. - Dark tint photochromic lens adjusts from 13%-62% transmission for changes in light conditions. - Extremely lightweight and impact resistant Polyamide (PA) lens boosts clarity. - Full UV 400 protection. - Super-hydrophobic coating increases water repellency, keeps the lens cleaner. - Anti-scratch treatment is 3x more durable than regular coatings. - Interchangeable lens. PACKAGE - Sturdy travel case included. - Protective eyewear pouch can be used for lens cleaning. - XL nose pad included.
Shimano S-Phyre X
$239.99
S-PHYRE X IS THE CHOICE FOR THE MOST DEMANDING ROAD/OFF-ROAD COMPETITIONS WHERE PERFORMANCE IS AS IMPORTANT AS COMFORT. FRAME - Rigid half-rim frame design is sturdy and lightweight. - Easily detachable lower rim for rider customization and protection. - Radiused temples with non-slip pattern for secure fit and comfort. - Reversible nose pad features different front and back thicknesses for fit adjustment. - Strong, durable, and lightweight Grilamid TR90 frame. - Soft non-toxic TPE temple tips provide a secure and comfortable fit for a wide range of face sizes. LENSES - Full-coverage, one-piece lens for wide field of vision and protection. - Cycling dedicated RIDESCAPE lens optimally tuned for greater contrast and clarity in every riding scene. - Dark tint photochromic lens adjusts from 13%-62% transmission for changes in light conditions. - Extremely lightweight and impact resistant Polyamide (PA) lens boosts clarity. - Full UV 400 protection. - Super-hydrophobic coating increases water repellency, keeps the lens cleaner. - Anti-scratch treatment is 3x more durable than regular coatings. - Interchangeable lenses. PACKAGE - Sturdy travel case included. - Protective eyewear pouch can be used for lens cleaning. - XL nose pad included. - Additional lower rims in four colors (RIDESCAPE package).
Shimano Sphyre X Lower Rim Kit
$44.99
Additional lower rims in four colors for Sphyre X.
Shimano Square
$64.99
CYCLING SUNGLASSES THAT SHINE IN ANY SITUATION WITH SHARP LINES AND A TIMELESS SQUARED DESIGN. FRAME - Lightweight, strong and durable Grilamid TR-91 material. - CNC molding for ultimate precision, symmetry, and quality. - Sleek, inserted metal hinges. - Square-shaped frames with clear, well-defined lines are an excellent match for round faces. LENSES - RIDESCAPE HC high contrast lenses block harsh glares to boost definition and details for enjoyable daily riding. - Full UV400 protection. - Hydrophobic coating increases water-repellency, keeps lenses cleaner. - Special anti-scratch treatment. - Extremely lightweight and impact resistant Polyamide (PA) lens boosts clarity. PACKAGE - Eyewear pouch can be used for lens cleaning.
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